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Social Web
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Filieri, Raffaele
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IMF Working Papers
Journal of business research : JBR
Journal of retailing and consumer services
187
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Technological forecasting & social change : an international journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
The journal of product & brand management
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Journal of internet commerce
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International journal of electronic marketing and retailing : IJEMR
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Psychology & marketing
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International journal of consumer studies
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The journal of brand management : an international journal
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International journal of hospitality management
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Journal of electronic commerce research : JECR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of management information systems : JMIS
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Electronic commerce research
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Cogent business & management
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International journal of technology marketing : IJTMkt
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Journal of marketing
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Marketing intelligence & planning
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Information systems research : ISR
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Tourism management : research, policies, practice
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International journal of business information systems : IJBIS
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Journal of marketing management : MM
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International journal of electronic commerce : IJEC
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Journal of travel and tourism marketing
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Young consumers : insight and ideas for responsible marketers
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Journal of fashion marketing and management
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of hospitality marketing & management
24
Journal of strategic marketing
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ECONIS (ZBW)
216
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1
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
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2
Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa
;
Li, Stella Yiyan
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799
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3
Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine
;
Mühlbacher, Hans
;
Gavard-Perret, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
Saved in:
4
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
5
A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Martin, …
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
Saved in:
6
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
Saved in:
7
Broadening an understanding of problem gambling : the lifestyle consumption community of sports betting
Gordon, Ross
;
Gurrieri, Lauren
;
Chapman, Michael
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2164-2172
Persistent link: https://www.econbiz.de/10011373097
Saved in:
8
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
9
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
10
Influence of virtual communities in purchasing decisions : the participants' perspective
Leal, Gabriela Pasinato Alves
;
Hor-Meyll, Luis Fernando
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 882-890
Persistent link: https://www.econbiz.de/10010363265
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