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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
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Lieferantenmanagement
Markenführung
Brand management
390
Consumer behaviour
228
Konsumentenverhalten
228
Brand image
212
Markenimage
212
Brand
119
Markenartikel
116
Beziehungsmarketing
95
Relationship marketing
95
B-to-B-Marketing
64
Business-to-business marketing
64
Advertising effects
56
Werbewirkung
56
Internet marketing
51
Online-Marketing
51
Marketing management
50
Marketingmanagement
50
Social Web
50
Social web
50
Supplier relationship management
45
Hotel industry
41
Hotellerie
41
Advertising
33
Werbung
32
Customer satisfaction
31
Kundenzufriedenheit
31
Brand equity
22
Dienstleistungsqualität
21
Service quality
21
Corporate reputation
20
Emotion
20
Firmenimage
20
Gastronomie
19
Restaurant industry
19
Viral marketing
19
Virales Marketing
19
Brand loyalty
18
Confidence
16
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Article
387
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3
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389
Aufsatz in Zeitschrift
389
Case study
3
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3
Fallstudie
3
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3
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390
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Christodoulides, George
7
King, Ceridwyn
6
Kumar, V.
6
Keller, Kevin Lane
5
Ahn, Jiseon
4
Gupta, Suraksha
4
Han, Heesup
4
Back, Ki-Joon
3
Bayus, Barry L.
3
Ewing, Michael
3
Foroudi, Pantea
3
Grohmann, Bianca
3
Homburg, Christian
3
Ind, Nicholas
3
Jang, Soocheong
3
Jewell, Robert D.
3
Kang, Juhee
3
Khan, Huda
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Wang, Yao-Chin
3
Xiong, Lina
3
Alcántara-Pilar, Juan Miguel
2
Anabila, Peter
2
Bang, Nguyen
2
Bei, Lien-ti
2
Beverland, Michael B.
2
Biraghi, Silvia
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Brown, Brian P.
2
Calantone, Roger J.
2
Cao, Zixia
2
Casaló, Luis V.
2
Casidy, Riza
2
Chua, Bee-Lia
2
Diamantopoulos, Adamantios
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Research
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
390
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1
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of
390
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date (oldest first)
1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
3
Coopetitive branding : definition, typology, benefits and risks
Chiambaretto, Paul
;
Gurău, Călin
;
Le Roy, Frédéric
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 86-96
Persistent link: https://www.econbiz.de/10011548679
Saved in:
4
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
5
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
6
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
7
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
8
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
9
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
10
Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
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