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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Design Thinking Research - Making Design Thinking Foundational
Plattner, Hasso (ed.); Meinel, Christoph (ed.);  … - 2016
: Measuring Design Thinking -- Part IV: Documentation and Information Transfer in Design Thinking Processes. …What is the actual impact of design thinking? Which tools and techniques could conceivably improve team interaction in … design processes? What influences creativity? And how can information be secured? These are just a few of the questions that …
Persistent link: https://www.econbiz.de/10014020414
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User Experience Innovation : User Centered Design That Works
Kraft, Christian - 2012
User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience...
Persistent link: https://www.econbiz.de/10014277621
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Bilder lesen lernen : Wie werden Bilder rezipiert?
Scholz, Martin (ed.); Helmbold, Ute (ed.) - 2005
und Paradoxie -- Phases in the Design of Visual Instructions -- Bilder in Meinem Kopf. …Das Design nutzt Bilder als Kommunikationsmittel. Bilder sollen vermitteln, erzählen, informieren, Emotionen und …
Persistent link: https://www.econbiz.de/10014019146
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Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie (ed.); Schunk, Holger (ed.);  … - 2016 - 1. Aufl. 2016
Professor für Medienwirtschaft und Marketing am Fachbereich Design, Informatik und Medien der Hochschule RheinMain, Wiesbaden …
Persistent link: https://www.econbiz.de/10014017747
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank (contributor); Meyer, Frederik (contributor) - 2008
Zur Relevanz des Aufbaus einer Marke Fußballprofi -- Begriffsdefinitionen und theoretische Grundlagen zur Marke Fußballer -- Konzeptualisierung eines Untersuchungsmodells zur Erklärung der Einstellungsbildung zum Fußballspieler -- Empirische Studie zur Überprüfung des Modells zur...
Persistent link: https://www.econbiz.de/10014014564
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank - In: Journal of marketing communications 15 (2009) 2/3, pp. 85-101
Persistent link: https://www.econbiz.de/10003881169