//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Emerging economies"
~subject:"Viral marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Emerging economies
Viral marketing
Brand management
283
Markenführung
283
Brand image
152
Consumer behaviour
152
Konsumentenverhalten
152
Markenimage
152
Brand
87
Markenartikel
86
B-to-B-Marketing
62
Business-to-business marketing
62
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
48
Werbewirkung
48
Lieferantenmanagement
45
Supplier relationship management
45
Marketing management
43
Marketingmanagement
43
Internet marketing
42
Online-Marketing
42
Social Web
42
Social web
42
Advertising
31
Werbung
30
Corporate reputation
16
Firmenimage
16
Innovation
16
Schwellenländer
15
Virales Marketing
13
Brand architecture
12
Brand extension
11
Corporate Social Responsibility
11
Corporate social responsibility
11
Firm performance
11
Markenarchitektur
11
Markentransfer
11
Unternehmenserfolg
11
social media
11
more ...
less ...
Online availability
All
Undetermined
21
Free
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Language
All
English
28
Author
All
Heinberg, Martin
2
Ozkaya, H. Erkan
2
Srivastava, R. K.
2
Taube, Markus
2
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Aravindakshan, Ashwin
1
Balboni, Bernardo
1
Balmer, John M. T.
1
Bayraktaroğlu, Gül
1
Botha, Elsamari
1
Brady, Michael K.
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Caigny, Arno de
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Cohen, Greg S.
1
Coussement, Kristof
1
Dorsch, Michael J.
1
Freytag, Per V.
1
Gabrielsson, Mika
1
Giebelhausen, Michael D.
1
Gistri, Giacomo
1
Groeger, Lars
1
Gupta, Suraksha
1
He, Jiaxun
1
Henkel, Laura
1
Hiroven, Saku
1
Hoornaert, Steven
1
Huang, Haiyang
1
Hui, Michael K.
1
Ingstrup, Mads Bruun
1
Katsikeas, Constantine S.
1
Kietzmann, Jan
1
Kumar, V.
1
Laukkanen, Tommi
1
Lee, Zoe
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
29
The journal of product & brand management
26
Journal of retailing and consumer services
16
The journal of brand management : an international journal
15
International journal of internet marketing and advertising : IJIMA
12
Journal of promotion management : innovations in planning and applied research
10
Asia Pacific journal of marketing and logistics
8
International marketing review
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Journal of international marketing
7
Journal of marketing
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of emerging markets
6
International journal of hospitality management
6
Journal of global marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing intelligence & planning
6
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Psychology & marketing
5
Cogent business & management
4
International journal of business and emerging markets : IJBEM
4
Journal of international consumer marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of strategic marketing
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Qualitative market research : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of economics and business research : IJEBR
3
Journal of Islamic marketing
3
Journal of internet commerce
3
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
2
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
3
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
4
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
5
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
6
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
7
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
8
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
9
Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi
;
Yang, Zhiyong
;
Hui, Michael K.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
Saved in:
10
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->