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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~subject:"Corporate Social Responsibility"
~subject:"Firm performance"
~subject:"Viral marketing"
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Corporate Social Responsibility
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Anabila, Peter
2
Ind, Nicholas
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of business research : JBR
51
The journal of brand management : an international journal
45
The journal of product & brand management
43
Journal of retailing and consumer services
16
International journal of hospitality management
12
International journal of internet marketing and advertising : IJIMA
12
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of strategic marketing
11
Asia Pacific journal of marketing and logistics
10
SpringerLink / Bücher
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Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of business ethics : JOBE
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing intelligence & planning
7
Corporate communications : an international journal
6
Corporate social responsibility and environmental management
6
International journal of advertising : the review of marketing communications
6
Journal of fashion marketing and management
6
Journal of global marketing
6
Journal of marketing management : MM
6
Journal of travel and tourism marketing
6
Psychology & marketing
6
The journal of business & industrial marketing
6
International journal of consumer studies
5
International marketing review
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International review on public and non-profit marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing : ZFP ; journal of research and management
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Business horizons
4
CSR und Brand Management : Marken nachhaltig führen
4
Economic research
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ECONIS (ZBW)
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1
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
2
Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
Saved in:
3
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
4
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
5
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
6
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
7
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
8
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
9
The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011705500
Saved in:
10
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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