//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Popularity of brand posts on b...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Beziehungsmarketing
458
Relationship marketing
458
Consumer behaviour
416
Konsumentenverhalten
416
Lieferantenmanagement
295
Supplier relationship management
295
B-to-B-Marketing
260
Business-to-business marketing
260
Brand management
177
Markenführung
177
Markenimage
125
Social Web
113
Social web
113
Internet marketing
99
Online-Marketing
99
Marketing management
92
Marketingmanagement
92
Brand
67
Markenartikel
67
Customer satisfaction
63
Kundenzufriedenheit
63
Salespeople
62
Verkaufspersonal
62
Customer value
56
Kundenwert
56
Selling
51
Verkauf
51
Advertising effects
49
Werbewirkung
49
Business network
47
E-commerce
47
Electronic Commerce
47
Unternehmensnetzwerk
47
Customer integration
44
Kundenintegration
44
Betriebliche Wertschöpfung
43
Value creation
43
Firm performance
42
Unternehmenserfolg
42
more ...
less ...
Online availability
All
Undetermined
73
Free
2
Type of publication
All
Article
123
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
124
Aufsatz in Zeitschrift
124
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
125
Author
All
Christodoulides, George
3
Ewing, Michael
3
Gupta, Suraksha
3
Klink, Richard R.
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biswas, Abhijit
2
Brown, Brian P.
2
Casidy, Riza
2
Dens, Nathalie
2
Guha, Abhijit
2
Gunasti, Kunter
2
Kouril, Michal
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Marquardt, Adam J.
2
Newman, Kevin P.
2
Pelsmacker, Patrick de
2
Pitt, Leyland F.
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Sattler, Henrik
2
Trump, Rebecca K.
2
Völckner, Franziska
2
Wu, Lan
2
Zaichkowsky, Judith Lynne
2
Adeola, Ogechi
1
Adomako, Samuel
1
Aguirre-Rodriguez, Alexandra
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Athaide, Gerard A.
1
Backhaus, Klaus
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing letters : a journal of research in marketing
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of Product & Brand Management
66
International marketing review
65
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Journal of the Academy of Marketing Science
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
more ...
less ...
Source
All
ECONIS (ZBW)
125
Showing
1
-
10
of
125
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
2
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
3
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
4
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
7
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
8
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
9
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
10
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->