Narrow search
Showing 1 - 6 of 6
Cover Image
Post-formational buyer directives : aid or harm for learning and innovation in alliances?
Bouncken, Ricarda B.; Ratzmann, Martin; Covin, Jeffrey G.; … - In: Industrial marketing management : the international … 112 (2023), pp. 27-39
Persistent link: https://www.econbiz.de/10014334264
Cover Image
When to outsource the sales force for new products
Good, Valerie; Calantone, Roger J. - In: Industrial marketing management : the international … 82 (2019), pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Cover Image
Product innovation through coopetition in alliances : singular or plural governance?
Bouncken, Ricarda B.; Clauß, Thomas; Fredrich, Viktor - In: Industrial marketing management : the international … 53 (2016), pp. 77-90
Persistent link: https://www.econbiz.de/10011448082
Cover Image
Value-creation-capture-equilibrium in new product development alliances : a matter of coopetition, expert power, and alliance importance
Bouncken, Ricarda B.; Fredrich, Viktor; Ritala, Paavo; … - In: Industrial marketing management : the international … 90 (2020), pp. 648-662
Persistent link: https://www.econbiz.de/10012372739
Cover Image
Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.; Schmidt, Jeffrey B.; Calantone, Roger J. - In: Industrial marketing management : the international … 76 (2019), pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
Cover Image
Exploring new product portfolio management decisions : the role of managers' dispositional traits
McNally, Regina C.; Durmusoglu, Serdar S.; Calantone, … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 127-143
Persistent link: https://www.econbiz.de/10003810434