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Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar; Akareem, Husain Salilul; … - In: Industrial marketing management : the international … 119 (2024), pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
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Interplay between internal investment and alliance specialization in R&D and marketing
Lee, Jongkuk; Chang, Young Bong - In: Industrial marketing management : the international … 43 (2014) 5, pp. 813-825
Persistent link: https://www.econbiz.de/10010404080
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Asset specificity and complementarity and MNE ownership strategies : the role institutional distances
Zhang, Yuanyuan; Zhong, Weiguo; Wen, Na; Jiang, Dequan - In: Industrial marketing management : the international … 43 (2014) 5, pp. 777-785
Persistent link: https://www.econbiz.de/10010404091
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Examining the formation of entrepreneurial resources in emerging market international new ventures
Buccieri, Dominic; Javalgi, Rajshekhar G.; Gross, Andrew C. - In: Industrial marketing management : the international … 103 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013255664
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Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman; Torkkeli, Lasse; Sultana, Hafiza; … - In: Industrial marketing management : the international … 101 (2022), pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
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A contingent view of institutional environment, firm capability, and innovation performance of emerging multinational enterprises
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang; Lei, Chun Kwok - In: Industrial marketing management : the international … 82 (2019), pp. 148-157
Persistent link: https://www.econbiz.de/10012128015
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Motivations for selecting cross-border e-commerce as a foreign market entry mode
Qi, Xiaoguang; Chan, Jin Hooi; Hu, Junyan; Li, Yifan - In: Industrial marketing management : the international … 89 (2020), pp. 50-60
Persistent link: https://www.econbiz.de/10012289226
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The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures : value-commitment and profit-making perspectives
Borchardt, Miriam; Ndubisi, Nelson Oly; Chiappetta … - In: Industrial marketing management : the international … 89 (2020), pp. 171-180
Persistent link: https://www.econbiz.de/10012289992
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The learning subsystem interplay in service innovation in born global service firm internationalization
Weerawardena, Jay; Salunke, Sandeep; Knight, Gary A.; … - In: Industrial marketing management : the international … 89 (2020), pp. 181-195
Persistent link: https://www.econbiz.de/10012290007
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A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew; Cesinger, Beate; Cheng, Cheng-Feng; … - In: Industrial marketing management : the international … 80 (2019), pp. 172-187
Persistent link: https://www.econbiz.de/10012064419