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The impact of e-business infusion on channel coordination, conflict and reseller performance
Osmonbekov, Talai; Bello, Daniel C.; Gilliland, David I. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 778-784
Persistent link: https://www.econbiz.de/10003893189
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Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 54 (2016), pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
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Positioning through B2B carrier signals : understanding how service quality is communicated via websites
Williams, Zachary; Lueg, Jason E.; Hancock, Tyler; … - In: Industrial marketing management : the international … 81 (2019), pp. 54-64
Persistent link: https://www.econbiz.de/10012107680
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Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia; Singh, Jaywant; Perin, Marcelo Gattermann - In: Industrial marketing management : the international … 51 (2015), pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.; Clarke, Rodney J. - In: Industrial marketing management : the international … 54 (2016), pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
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Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
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Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gregory, Gary D.; Ngo, Liem Viet; Karavdic, Munib - In: Industrial marketing management : the international … 78 (2019), pp. 146-157
Persistent link: https://www.econbiz.de/10012026170
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Service guarantees as a base for positioning in B2B
McColl, Rod; Truong, Yann; La Rocca, Antonella - In: Industrial marketing management : the international … 81 (2019), pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
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Operationalizing thought leadership for online B2B marketing
Barry, James M.; Gironda, John T. - In: Industrial marketing management : the international … 81 (2019), pp. 138-159
Persistent link: https://www.econbiz.de/10012107702