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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria; Malek, Stacey L.; Sarin, Shikhar - In: Industrial marketing management : the international … 113 (2023), pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
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Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally; Simkin, Lyndon; Wilson, David C. - In: Industrial marketing management : the international … 37 (2008) 5, pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Who performs marketing? : dimensions of agential variation in market practice
Hagberg, Johan; Kjellberg, Hans - In: Industrial marketing management : the international … 39 (2010) 6, pp. 1028-1037
Persistent link: https://www.econbiz.de/10008655029
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Effective implementation of relationship orientation in new product launches
Matikainen, Minna; Terho, Harri; Matikainen, Esa; … - In: Industrial marketing management : the international … 45 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
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Institutional theory in business marketing : a conceptual framework and future directions
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
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Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun; Lie, Po-Chien; Evans, Kenneth R. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643