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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketing management
249
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195
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153
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153
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
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1,346
European Journal of Marketing
635
The journal of brand management : an international journal
589
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ECONIS (ZBW)
566
USB Cologne (EcoSocSci)
9
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1
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Citation classics from Industrial
marketing
management : celebrating forty-seven years of publications on business-to-business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
3
Exploring the future of market driving : a dialogue with
marketing
thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
4
Diagnosing and treating operational and implementation barriers in synoptic
marketing
planning
Dibb, Sally
;
Simkin, Lyndon
;
Wilson, David C.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
Saved in:
5
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
6
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
Who performs
marketing
? : dimensions of agential variation in market practice
Hagberg, Johan
;
Kjellberg, Hans
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 1028-1037
Persistent link: https://www.econbiz.de/10008655029
Saved in:
8
Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
Saved in:
9
Institutional theory in business
marketing
: a conceptual framework and future directions
Yang, Zhilin
;
Su, Chenting
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
Saved in:
10
Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
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