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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketing management
249
Marketingmanagement
249
Business-to-business marketing
141
B-to-B-Marketing
140
Brand management
107
Lieferantenmanagement
107
Markenführung
107
Supplier relationship management
107
Beziehungsmarketing
71
Relationship marketing
71
Marketing
54
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Markenimage
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Consumer behaviour
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Lindgreen, Adam
11
Di Benedetto, C. Anthony
9
Christodoulides, George
8
Terho, Harri
7
O'Cass, Aron
5
Parvinen, Petri
5
Yan, Ruiliang
5
Agnihotri, Raj
4
Eggert, Andreas
4
Gupta, Suraksha
4
Kindström, Daniel
4
Kumar, V.
4
Markovic, Stefan
4
Morgan, Robert
4
Möller, K. E. Kristian
4
Paswan, Audhesh
4
Sarin, Shikhar
4
Ulaga, Wolfgang
4
Akter, Shahriar
3
Beverland, Michael B.
3
Blankson, Charles
3
Brown, Brian P.
3
Cao, Guangming
3
Cartwright, Severina
3
Cova, Bernard
3
Ewing, Michael
3
Haas, Alexander
3
Ind, Nicholas
3
Jaakkola, Elina
3
Johnson, Jeff S.
3
Leek, Sheena
3
Lie, Po-Chien
3
Malshe, Avinash
3
Mu, Jifeng
3
Nyadzayo, Munyaradzi W.
3
Pei, Zhi
3
Singh, Jaywant
3
Slater, Stanley F.
3
Weerawardena, Jay
3
Andersen, Poul Houman
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
954
The journal of brand management : an international journal
573
SpringerLink / Bücher
522
Journal of retailing and consumer services
401
The journal of product & brand management
400
Journal of strategic marketing
282
European journal of marketing : EJM
239
Journal of marketing management : MM
220
Journal of marketing communications
208
Marketing intelligence & planning
188
Journal of the Academy of Marketing Science
179
Journal of marketing
170
Psychology & marketing
170
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
165
Asia Pacific journal of marketing and logistics
156
Springer eBook Collection
156
Europäische Hochschulschriften / 5
139
The journal of business & industrial marketing
137
Gabler Edition Wissenschaft
121
Marketing letters : a journal of research in marketing
119
Journal of marketing research : JMR
118
Journal of advertising research
113
Tourism management : research, policies, practice
112
Marketing : ZFP ; journal of research and management
109
Research
106
International marketing review
101
Journal of global marketing
96
Business horizons
95
Cogent business & management
95
The marketing review
95
Journal of promotion management : JPM
94
The IUP journal of brand management : IJBRM
94
International journal of internet marketing and advertising : IJIMA
92
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Springer eBook Collection / Business and Economics
91
Journal of business ethics : JOBE
90
Journal of travel and tourism marketing
90
Innovatives Markenmanagement
89
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ECONIS (ZBW)
348
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348
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1
Industrial exhibitors' resource commitment to booth personnel : a study of select predictors and consequences
Lie, Po-Chien
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012421594
Saved in:
2
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
3
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
4
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
5
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
6
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
7
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1386-1397
Persistent link: https://www.econbiz.de/10010227736
Saved in:
8
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
9
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
10
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
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