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The influence of position and gender on personal networks in a UK professional service
Tonge, Jane - In: Industrial marketing management : the international … 39 (2010) 3, pp. 390-399
Persistent link: https://www.econbiz.de/10003976475
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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Editorial: exploring the market side of corporate environmentalism : reputation, legitimacy and stakeholders' engagement
Martín de Castro, Gregorio - In: Industrial marketing management : the international … 92 (2021), pp. 289-294
Persistent link: https://www.econbiz.de/10012491075
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Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia; Wang, Cheng Lu; Hwang, Seokyoun; Jin, Fei; … - In: Industrial marketing management : the international … 106 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
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Identifying buying influences for a professional service : implications for marketing efforts
Lynn, Susan A. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10001047530
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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Overall corporate strategies for new product programs
Cooper, Robert G. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
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Criteria changes across product development stages
Ronkainen, Ilkka A. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 171-178
Persistent link: https://www.econbiz.de/10001027977
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Revitalizing weak industrial products
Aulōnitēs, Geōrgios I. - In: Industrial marketing management : the international … 14 (1985) 2, pp. 93-105
Persistent link: https://www.econbiz.de/10001027980
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A critical review of industrial market segmentation
Plank, Richard E. - In: Industrial marketing management : the international … 14 (1985) 2, pp. 79-91
Persistent link: https://www.econbiz.de/10001027981