Criteria changes across product development stages
Ilkka A. Ronkainen
| Year of publication: |
1985
|
|---|---|
| Authors: | Ronkainen, Ilkka A. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 14.1985, 3, p. 171-178
|
| Subject: | Produktgestaltung | Product design | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001027977