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Love or hate? : hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
Visentin, Marco; Tuan, Annamaria; Prestini, Stefano - In: Industrial marketing management : the international … 98 (2021), pp. 28-40
Persistent link: https://www.econbiz.de/10013206344
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Reducing food waste in hotel kitchens based on self-reported data
Leverenz, Dominik; Hafner, Gerold; Moussawel, Salua; … - In: Industrial marketing management : the international … 93 (2021), pp. 617-627
Persistent link: https://www.econbiz.de/10012501971
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Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.; Crosno, Jody L.; Liu, Yuerong; Dev, … - In: Industrial marketing management : the international … 87 (2020), pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
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Choosing contracts to support ALFO strategy : insights from comparing franchised and managed hotels
Fernández Barcala, Marta; González-Díaz, Manuel; … - In: Industrial marketing management : the international … 105 (2022), pp. 94-108
Persistent link: https://www.econbiz.de/10013494012
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On the same boat but singing a different tune : coopetition between hotels and platforms close to customers
Bahar, Varqa Shamsi; Nenonen, Suvi; Starr, Richard G., Jr. - In: Industrial marketing management : the international … 107 (2022), pp. 52-69
Persistent link: https://www.econbiz.de/10014230254
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B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari; Ismagiliova, Elvira; Oikarinen, Eeva-Liisa - In: Industrial marketing management : the international … 89 (2020), pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
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Industrial brand value and relationship performance in business markets : a general structural equation model
Han, Sang-lin; Sung, Hyung-suk - In: Industrial marketing management : the international … 37 (2008) 7, pp. 807-818
Persistent link: https://www.econbiz.de/10003781848
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The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong; Park, Seong Yong; Baek, Ingee; Lee, Chun-Seon - In: Industrial marketing management : the international … 37 (2008) 7, pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
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An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
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Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard; Ford, David; Salle, Robert - In: Industrial marketing management : the international … 38 (2009) 6, pp. 570-576
Persistent link: https://www.econbiz.de/10003889360