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B2B service brand identity : scale development and validation
Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
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The network perspective and the internationalization of small and medium sized software firms from Syria
Ibeh, Kevin; Kasem, Laila - In: Industrial marketing management : the international … 40 (2011) 3, pp. 358-367
Persistent link: https://www.econbiz.de/10008991587
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Getting business-to-business salespeople to implement strategies associated with introducing new products and services
Johnson, Jeff S.; Sohi, Ravipreet S. - In: Industrial marketing management : the international … 62 (2017), pp. 137-149
Persistent link: https://www.econbiz.de/10011707097
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Barriers to the "key supplierization" of the firm
Pardo, Catherine; Missirilian, Ohanes; Portier, Philippe; … - In: Industrial marketing management : the international … 40 (2011) 6, pp. 853-861
Persistent link: https://www.econbiz.de/10009348551
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Configuring quality management and marketing implementation and the performance implications for industrial marketers
Lai, Kee-hung; Yeung, A. C. I.; Cheng, T. C. E. - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1284-1297
Persistent link: https://www.econbiz.de/10009699336
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Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion; Dubelaar, Chris; Ewing, Michael - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
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The mode of exchange and shaping of markets: distributor influence in the Swedish post-war food industry
Kjellberg, Hans; Helgesson, Claes-Fredrik - In: Industrial marketing management : the international … 36 (2007) 7, pp. 861-878
Persistent link: https://www.econbiz.de/10003532759
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Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies : the case of South Korea
Cho, Seong Do; Chang, Dae Ryun - In: Industrial marketing management : the international … 37 (2008) 7, pp. 841-847
Persistent link: https://www.econbiz.de/10003781857
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Blockchain implementation for circular supply chain management : evaluating critical success factors
Huang, Lufei; Zhen, Lu; Wang, Junbin; Zhang, Xing - In: Industrial marketing management : the international … 102 (2022), pp. 451-464
Persistent link: https://www.econbiz.de/10013259123
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Organizational adaption for using PLM systems : group dynamism and management involvement
Kung, Kao-Hui; Ho, Chin-fu; Hung, Wei-Hsi; Wu, Chuan-Chun - In: Industrial marketing management : the international … 44 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10010481962