Barriers to the "key supplierization" of the firm
Year of publication: |
2011
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Authors: | Pardo, Catherine ; Missirilian, Ohanes ; Portier, Philippe ; Salle, Robert |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 6, p. 853-861
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Subject: | Lieferkette | Supply chain | Key-Account-Management | Key account management | Portfolio-Management | Portfolio selection | Lieferantenmanagement | Supplier relationship management | Einführung | Implementation | Multinationales Unternehmen | Transnational corporation |
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