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Re-assessing value (co)-creation and cooperative advantage in international networks
Butler, Bella; Batt, Peter J. - In: Industrial marketing management : the international … 43 (2014) 4, pp. 538-542
Persistent link: https://www.econbiz.de/10010386462
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The role of cocreation and dynamic capabilities in service provision and performance : a configurational study
Wilden, Ralf; Gudergan, Siegfried; Akaka, M. A.; … - In: Industrial marketing management : the international … 78 (2019), pp. 43-57
Persistent link: https://www.econbiz.de/10012026097
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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
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How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 91 (2020), pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
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Unrealized solutions in business markets
Elgeti, Laura; Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 106 (2022), pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
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Customer orientation for decreasing time-to-market of new products : IT implementation as a complementary asset
Feng, Taiwen; Sun, Linyan; Zhu, Chunyan; Sohal, Amrik S. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 929-939
Persistent link: https://www.econbiz.de/10009656738
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Knowledge management and franchise systems
Paswan, Audesh K.; Wittmann, C. Michael - In: Industrial marketing management : the international … 38 (2009) 2, pp. 173-180
Persistent link: https://www.econbiz.de/10003848001
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Diffusing knowledge-based core competencies for leveraging innovation strategies : modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
Gupta, Samir; Woodside, Arch G.; Dubelaar, Chris; … - In: Industrial marketing management : the international … 38 (2009) 2, pp. 219-227
Persistent link: https://www.econbiz.de/10003848022
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The role of networks, competencies, and IT advancement in innovation performance of foreign-owned subsidiaries
Dahms, Sven; Cabrilo, Slaðana; Kingaew, Suthikorn - In: Industrial marketing management : the international … 89 (2020), pp. 402-421
Persistent link: https://www.econbiz.de/10012290776
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Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur; Gruber, Thorsten; Zolkiewski, Judy - In: Industrial marketing management : the international … 55 (2016), pp. 97-109
Persistent link: https://www.econbiz.de/10011503620