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A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun; Iyer, Gopalkrishnan R.; Raajpoot, Nusser A. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003865358
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Sales channel integration after mergers and acquisitions: a methodological approach for avoiding common pitfalls
Palmatier, Robert W.; Miao, C. Fred; Fang, Eric - In: Industrial marketing management : the international … 36 (2007) 5, pp. 589-603
Persistent link: https://www.econbiz.de/10003483564
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A process-oriented perspective on customer relationship management and organizational performance : an empirical investigation
Keramati, Abbas; Mehrabi, Hamed; Mojir, Navid - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1170-1185
Persistent link: https://www.econbiz.de/10008668690
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Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.; Morgan, Robert; Cadogan, John W. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
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Tying the pieces together: a normative framework for integrating sales and project operations
Cooper, Marjorie J.; Budd, Charlene Spoede - In: Industrial marketing management : the international … 36 (2007) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10003432044
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Project marketing in multi-project organizations: a comparison of IS/IT and engineering firms
Blomquist, Tomas; Wilson, Timothy L. - In: Industrial marketing management : the international … 36 (2007) 2, pp. 206-218
Persistent link: https://www.econbiz.de/10003432070
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Involving the process dimensions of time in case-based research
Quintens, Lieven; Matthyssens, Paul - In: Industrial marketing management : the international … 39 (2010) 1, pp. 91-99
Persistent link: https://www.econbiz.de/10003962916
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How to build a strategic network : a practitioner-oriented process model for the ICT sector
Partanen, Jukka; Möller, K. E. Kristian - In: Industrial marketing management : the international … 41 (2012) 3, pp. 481-494
Persistent link: https://www.econbiz.de/10009546603
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Business relationship process management as company dynamic capability improving relationship portfolio
Mitrega, Maciej; Pfajfar, Gregor - In: Industrial marketing management : the international … 46 (2015), pp. 193-203
Persistent link: https://www.econbiz.de/10011286958
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The dynamics and evolution of trust in business relationships
Huang, Yimin; Wilkinson, Ian F. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 455-465
Persistent link: https://www.econbiz.de/10009766104