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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Outsourcing, performance, and the role of e-commerce : a dynamic perspective
Kotabe, Masaaki; Mol, Michael J.; Murray, Janet Y. - In: Industrial marketing management : the international … 37 (2008) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10003650408
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Japanese distribution system : the impact of newly designed collaborations on wholesalers' perfomance
Rawwas, Mohammed Y. A.; Konishi, Kazuhiko; Kamise, Shoji; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003650475
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Differential effects of determinants on multi-dimensions of trade show performance : by three stages of pre-show, at-show, and post-show activities
Lee, Chang Hyun; Kim, Sang Yong - In: Industrial marketing management : the international … 37 (2008) 7, pp. 784-796
Persistent link: https://www.econbiz.de/10003781777
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A CRM performance measurement framework : its development process and application
Kim, Hyung-Su; Kim, Young-gul - In: Industrial marketing management : the international … 38 (2009) 4, pp. 477-489
Persistent link: https://www.econbiz.de/10003865368
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Perceptual gaps and similarities in buyer-seller dyadic relationships
Barnes, Bradley R.; Naudé, Peter; Mitchell, Paul - In: Industrial marketing management : the international … 36 (2007) 5, pp. 662-675
Persistent link: https://www.econbiz.de/10003483613
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Leadership and organizational learning's role on innovation and performance: lessons from Spain
Aragón-Correa, J. Alberto; García-Morales, Víctor J.; … - In: Industrial marketing management : the international … 36 (2007) 3, pp. 349-359
Persistent link: https://www.econbiz.de/10003450771
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Leadership, the buying center, and supply chain performance: a study of linked users, buyers, and suppliers
Hult, G. Tomas M.; Ketchen, David J.; Chabowski, Brian R. - In: Industrial marketing management : the international … 36 (2007) 3, pp. 393-403
Persistent link: https://www.econbiz.de/10003450828
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Marketing metrics : insights from Brazilian managers
Sampaio, Cláudio Hoffmann; Simões, Cláudia; Perin, … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 8-16
Persistent link: https://www.econbiz.de/10008907260
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Marketing metrics' usage : its predictors and implications for customer relationship management
Ling-yee, Li - In: Industrial marketing management : the international … 40 (2011) 1, pp. 139-148
Persistent link: https://www.econbiz.de/10008907881