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Case study research with moderate constructionism : conceptualization and practical illustration
Järvensivu, Timo; Törnroos, Jan-Åke - In: Industrial marketing management : the international … 39 (2010) 1, pp. 100-108
Persistent link: https://www.econbiz.de/10003962918
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Critical realism in case study research
Easton, Geoff - In: Industrial marketing management : the international … 39 (2010) 1, pp. 118-128
Persistent link: https://www.econbiz.de/10003962931
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Measures and measurement : process and practise
Batt, Peter J. - In: Industrial marketing management : the international … 41 (2012) 3, pp. 379-384
Persistent link: https://www.econbiz.de/10009546656
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Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
Woodside, Arch G.; Baxter, Roger - In: Industrial marketing management : the international … 42 (2013) 3, pp. 382-393
Persistent link: https://www.econbiz.de/10009766115
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Bridging the chasm between survey and case study research : research methods for achieving generalization, accuracy, and complexity
Woodside, Arch G. - In: Industrial marketing management : the international … 39 (2010) 1, pp. 64-75
Persistent link: https://www.econbiz.de/10003954487
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Triangulation in industrial qualitative case study research : widening the scope
Farquhar, Jillian Dawes; Michels, Nicolette; Robson, Julie - In: Industrial marketing management : the international … 87 (2020), pp. 160-170
Persistent link: https://www.econbiz.de/10012285148
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Beyond research method to research collaboration : research co-production relationships with practitioners
Young, Louise; Freytag, Per V. - In: Industrial marketing management : the international … 92 (2021), pp. 244-253
Persistent link: https://www.econbiz.de/10012491053
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Practice theory and the study of interaction in business relationships : some methodological implications
La Rocca, Antonella; Hoholm, Thomas; Mørk, Bjørn Erik - In: Industrial marketing management : the international … 60 (2017), pp. 187-195
Persistent link: https://www.econbiz.de/10011672099
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How to apply the event study methodology in STATA : an overview and a step-by-step guide for authors : editorial
Ullah, Subhan; Zaefarian, Ghasem; Ahmed, Rizwan; … - In: Industrial marketing management : the international … 99 (2021), pp. A1-A12
Persistent link: https://www.econbiz.de/10013206375
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The role of trust-building mechanisms in entering into network coopetition : the case of tourism networks in Poland
Czakon, Wojciech; Czernek, Katarzyna - In: Industrial marketing management : the international … 57 (2016), pp. 64-74
Persistent link: https://www.econbiz.de/10011548677