Practice theory and the study of interaction in business relationships : some methodological implications
Year of publication: |
January 2017
|
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Authors: | La Rocca, Antonella ; Hoholm, Thomas ; Mørk, Bjørn Erik |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 60.2017, p. 187-195
|
Subject: | Interaction | Practice-based studies | Business relationships | Actors | Methodology | Lieferantenmanagement | Supplier relationship management | Wissenschaftliche Methode | Scientific method | USA | United States | Beziehungsmarketing | Relationship marketing |
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