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Industrial global brand leadership : a capabilities view
Beverland, Michael; Napoli, Julie; Lindgreen, Adam - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Fail fast, sell well : the contingent impact of failing fast on salesperson performance
Friend, Scott B.; Ranjan, Kumar Rakesh; Johnson, Jeff S. - In: Industrial marketing management : the international … 82 (2019), pp. 265-275
Persistent link: https://www.econbiz.de/10012128080
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Success factors of service networks in the context of servitization : development and verification of an impact model
Weigel, Sabrina; Hadwich, Karsten - In: Industrial marketing management : the international … 74 (2018), pp. 254-275
Persistent link: https://www.econbiz.de/10011942369
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How to be successful with servitization : guidelines for research and management
Fließ, Sabine; Lexutt, Eva - In: Industrial marketing management : the international … 78 (2019), pp. 58-75
Persistent link: https://www.econbiz.de/10012026104
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Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna - In: Industrial marketing management : the international … 45 (2015), pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
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Critical success factors in coopetition : evidence on a business network
Resende, Luis Mauricio; Volski, Isabela; Betim, … - In: Industrial marketing management : the international … 68 (2018), pp. 177-187
Persistent link: https://www.econbiz.de/10011822214
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Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective
Zhang, Junfeng; Wu, Wei-ping - In: Industrial marketing management : the international … 61 (2017), pp. 170-181
Persistent link: https://www.econbiz.de/10011704345
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Can salespeople lead themselves? : thought self-leadership strategies and their influence on sales performance
Panagopoulos, Nikolaos G.; Ogilvie, Jessica - In: Industrial marketing management : the international … 47 (2015), pp. 190-203
Persistent link: https://www.econbiz.de/10011313544