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Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.; Gruber, Thorsten; Reppel, Alexander - In: Industrial marketing management : the international … 38 (2009) 6, pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
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Firm survival through a crisis : the influence of market orientation, marketing innovation and business strategy
Naidoo, Vikash - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1311-1320
Persistent link: https://www.econbiz.de/10008807123
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Traveling into unexplored territory : radical innovativeness and the role networking, customers, and technologically turbulent environments
Eggers, Fabian; Kraus, Sascha; Covin, Jeffrey G. - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1385-1393
Persistent link: https://www.econbiz.de/10010473303
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Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim; Matthyssens, Paul; Van Bockhaven, Wouter - In: Industrial marketing management : the international … 60 (2017), pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
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Adoption and optimal configuration of smart products : the role of firm internationalization and offer hybridization
Vendrell-Herrero, Ferran; Bustinza, Oscar F.; Vaillant, … - In: Industrial marketing management : the international … 95 (2021), pp. 41-53
Persistent link: https://www.econbiz.de/10012588314
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Special issue: Knowledge management in industrial markets
Lancioni, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003843820
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Platforms in service-driven manufacturing : leveraging complexity by connecting, sharing, and integrating
Eloranta, Ville; Turunen, Taija - In: Industrial marketing management : the international … 55 (2016), pp. 178-186
Persistent link: https://www.econbiz.de/10011503660
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How manufacturers' long-term orientation toward suppliers influences outsourcing performance
Lee, Gukseong; Shin, Geon-cheol; Hwang, David W.; … - In: Industrial marketing management : the international … 74 (2018), pp. 288-297
Persistent link: https://www.econbiz.de/10011942379
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How to be successful with servitization : guidelines for research and management
Fließ, Sabine; Lexutt, Eva - In: Industrial marketing management : the international … 78 (2019), pp. 58-75
Persistent link: https://www.econbiz.de/10012026104
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Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.; Sommer, Anita Friis - In: Industrial marketing management : the international … 59 (2016), pp. 167-180
Persistent link: https://www.econbiz.de/10011622919