Narrow search
Showing 1 - 10 of 448
Cover Image
Multidexterity in customer relationship management : managerial implications and a research agenda
Ritter, Thomas; Geersbro, Jens - In: Industrial marketing management : the international … 69 (2018), pp. 74-79
Persistent link: https://www.econbiz.de/10011822300
Cover Image
Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion; Dubelaar, Chris; Ewing, Michael - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
Cover Image
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael; Prohl-Schwenke, Katharina; … - In: Industrial marketing management : the international … 102 (2022), pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Cover Image
How business customers judge customer success management
Prohl-Schwenke, Katharina; Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 96 (2021), pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Cover Image
Special issue: Sales management in the new millennium
Honeycutt, Earl D. (contributor) - In: Industrial marketing management : the international … 31,7 (2002)
Persistent link: https://www.econbiz.de/10004736546
Cover Image
Special issue Knowledge management in industrial markets
Lancioni, Richard (contributor) - In: Industrial marketing management : the international … 38,2 (2009)
Persistent link: https://www.econbiz.de/10008636678
Cover Image
Special issue IMP 2007 : exploiting the B2B knowledge network
Naudé, Peter (contributor) - In: Industrial marketing management : the international … 38,5 (2009)
Persistent link: https://www.econbiz.de/10008636684
Cover Image
Special issue Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa (contributor) - In: Industrial marketing management : the international … 38,8 (2009)
Persistent link: https://www.econbiz.de/10008636688
Cover Image
Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed (contributor) - In: Industrial marketing management : the international … 37,1 special issue (2008)
Persistent link: https://www.econbiz.de/10008637457
Cover Image
Marketing of high-tech products, services and innovations
Sarin, Shikhar (contributor) - In: Industrial marketing management : the international … 37,6 (2008)
Persistent link: https://www.econbiz.de/10008637460