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Management innovation in complex products and systems : the case of integrated project teams
Roehrich, Jens K.; Davies, Andrew; Frederiksen, Lars; … - In: Industrial marketing management : the international … 79 (2019), pp. 84-93
Persistent link: https://www.econbiz.de/10012064189
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A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon; Bae, Mueun; Zhao, Hongxin; Kim, Seung H.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
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The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand; Kok, Robert A. W. - In: Industrial marketing management : the international … 41 (2012) 5, pp. 759-769
Persistent link: https://www.econbiz.de/10009656261
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The effects of inbound open innovation, outbound open innovation, and team role diversity on open source software project performance
Tang, Ya; Fisher, Gregory J.; Qualls, William J. - In: Industrial marketing management : the international … 94 (2021), pp. 216-228
Persistent link: https://www.econbiz.de/10012513163
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A configurational examination of agile development as a sociotechnical system
Malik, Mohsin; Orr, Stuart - In: Industrial marketing management : the international … 104 (2022), pp. 325-339
Persistent link: https://www.econbiz.de/10013326929
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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Sales communication competence in international B2B solution selling
Koponen, Jonna; Julkunen, Saara; Asai, Akiko - In: Industrial marketing management : the international … 82 (2019), pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie; La Rocca, Antonella - In: Industrial marketing management : the international … 46 (2015), pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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Communication, interactivity, and satisfaction in B2B relationships
Murphy, Micah; Sashi, C. M. - In: Industrial marketing management : the international … 68 (2018), pp. 1-12
Persistent link: https://www.econbiz.de/10011822080
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Relational communication and illusionary loyalty : moderating role of self-construal
Hossain, Mehdi T.; Chonko, Lawrence B. - In: Industrial marketing management : the international … 69 (2018), pp. 221-234
Persistent link: https://www.econbiz.de/10011822578