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Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent; Ronteau, Sébastien; Lambkin, Mary - In: Industrial marketing management : the international … 45 (2015), pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
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The impact of digital technology on relationships in a business network
Pagani, Margherita; Pardo, Catherine - In: Industrial marketing management : the international … 67 (2017), pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
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Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi; Yan, Ruiliang; Ghose, Sanjoy - In: Industrial marketing management : the international … 87 (2020), pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
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B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.; Thornton, Sabrina C.; Naudé, Peter - In: Industrial marketing management : the international … 86 (2020), pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
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B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia; Mrad, Mona; Itani, Omar S.; Luo, Jun; … - In: Industrial marketing management : the international … 104 (2022), pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
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Is this company a lead customer? : estimating stages of B2B buying journey
Marvasti, Neda B.; Huhtala, Juho-Petteri; Yousefi, Zeinab R. - In: Industrial marketing management : the international … 97 (2021), pp. 126-133
Persistent link: https://www.econbiz.de/10013206314
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Adding value in global B2B supply chains : strategic directions and the role of the internet as a driver of competitive advantage
Walters, Peter G. - In: Industrial marketing management : the international … 37 (2008) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003650426
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Crowdfunding networks : structure, dynamics and critical capabilities
Fehrer, Julia; Nenonen, Suvi - In: Industrial marketing management : the international … 88 (2020), pp. 449-464
Persistent link: https://www.econbiz.de/10012285386
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Special issue Internet impacts on supply chain management : selected papers from the IMP 2000 conference
Lancioni, Richard A. (contributor) - In: Industrial marketing management : the international … 32,3 (2003)
Persistent link: https://www.econbiz.de/10004792433