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Value added reseller or value at risk : the dark side of relationships with VARs
Gupta, Suraksha; Väätänen, Juha; Khaneja, Suyash - In: Industrial marketing management : the international … 55 (2016), pp. 110-118
Persistent link: https://www.econbiz.de/10011503624
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When is a network a nexus for innovation? : a study of public nanotechnology R&D projects in the Netherlands
Raesfeld, Ariane von; Geurts, Peter; Jansen, Mark - In: Industrial marketing management : the international … 41 (2012) 5, pp. 752-758
Persistent link: https://www.econbiz.de/10009656262
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Developing the concept of life-cycle service offering
Rabetino, Rodrigo; Kohtamäki, Marko; Lehtonen, Heini; … - In: Industrial marketing management : the international … 49 (2015), pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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The roles of internet of things technology in enabling servitized business models : a systematic literature review
Suppatvech, Chutikarn; Godsell, Janet; Day, Steven - In: Industrial marketing management : the international … 82 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012127980
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Success factors of service networks in the context of servitization : development and verification of an impact model
Weigel, Sabrina; Hadwich, Karsten - In: Industrial marketing management : the international … 74 (2018), pp. 254-275
Persistent link: https://www.econbiz.de/10011942369
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How to be successful with servitization : guidelines for research and management
Fließ, Sabine; Lexutt, Eva - In: Industrial marketing management : the international … 78 (2019), pp. 58-75
Persistent link: https://www.econbiz.de/10012026104
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A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina; Davies, Iain; Archer-Brown, Chris; … - In: Industrial marketing management : the international … 81 (2019), pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
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Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent; Ronteau, Sébastien; Lambkin, Mary - In: Industrial marketing management : the international … 45 (2015), pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
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Industrial Internet of Things business models in the machine-to-machine context
Leminen, Seppo; Rajahonka, Mervi; Wendelin, Robert; … - In: Industrial marketing management : the international … 84 (2020), pp. 298-311
Persistent link: https://www.econbiz.de/10012162597
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The mediating role of organizational complexity between enterprise resource planning and business model innovation
Rodríguez, Rocío; Molina-Castillo, Francisco-Jose; … - In: Industrial marketing management : the international … 84 (2020), pp. 328-341
Persistent link: https://www.econbiz.de/10012162605