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Free in, free out? : outbound transfer of user innovations in small UK firms
De Jong, Jeroen P. J.; Flowers, Stephen - In: Industrial marketing management : the international … 73 (2018), pp. 21-30
Persistent link: https://www.econbiz.de/10011904659
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Non-customers as initiators of radical innovation
Rosenzweig, Stav - In: Industrial marketing management : the international … 66 (2017), pp. 1-12
Persistent link: https://www.econbiz.de/10011775950
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Post-formational buyer directives : aid or harm for learning and innovation in alliances?
Bouncken, Ricarda B.; Ratzmann, Martin; Covin, Jeffrey G.; … - In: Industrial marketing management : the international … 112 (2023), pp. 27-39
Persistent link: https://www.econbiz.de/10014334264
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Learning in strategic alliances : reviewing the literature streams and crafting the agenda for future research
Kohtamäki, Marko; Rabetino, Rodrigo; Huikkola, Tuomas - In: Industrial marketing management : the international … 110 (2023), pp. 68-84
Persistent link: https://www.econbiz.de/10014306702
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Contagion and learning in business networks
Peters, Linda D.; Pressey, Andrew D.; Johnston, Wesley J. - In: Industrial marketing management : the international … 61 (2017), pp. 43-54
Persistent link: https://www.econbiz.de/10011704294
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How does sales force automation influence relationship quality and performance? : the mediating roles of learning and selling behaviors
Park, Jeong Eun; Kim, Juyoung; Dubinsky, Alan J.; Lee, … - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1128-1138
Persistent link: https://www.econbiz.de/10008668698
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Understanding salespeople's learning experiences through blogging : a social learning approach
Rollins, Minna; Nickell, David; Wei, Jack - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1063-1069
Persistent link: https://www.econbiz.de/10010410584
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Phoenix rising : rebounding to venture again post firm-failure
Rawal, Amit; Sarpong, David; Singh, Sanjay K. - In: Industrial marketing management : the international … 112 (2023), pp. 71-84
Persistent link: https://www.econbiz.de/10014334271
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Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian; Frow, Pennie; Steinhoff, Lena; Eggert, … - In: Industrial marketing management : the international … 87 (2020), pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
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Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund; Ritter, Thomas - In: Industrial marketing management : the international … 102 (2022), pp. 403-420
Persistent link: https://www.econbiz.de/10013259110