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The integration between marketing and purchasing in the traceability process
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-891
Persistent link: https://www.econbiz.de/10003924777
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How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui; Wang, Yen-Yao; Wang, Tawei; Kao, Ta Wei - In: Industrial marketing management : the international … 86 (2020), pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
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Hitting or missing the target : resources and capabilities for alternative e-commerce pathways in the fashion industry
Gaudenzi, Barbara; Mola, Lapo; Rossignoli, Cecilia - In: Industrial marketing management : the international … 93 (2021), pp. 124-136
Persistent link: https://www.econbiz.de/10012501944
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Relationship resilience and exogenous events : the role of relational dynamics
Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - In: Industrial marketing management : the international … 109 (2023), pp. 146-153
Persistent link: https://www.econbiz.de/10014282243
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The influence of leadership on product and process innovations in China : the contingent role of knowledge acquisition capability
Chang, Jeanine; Bai, Xuan; Li, Julie Juan - In: Industrial marketing management : the international … 50 (2015), pp. 18-29
Persistent link: https://www.econbiz.de/10011411666
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Influences of cross-functional collaboration and knowledge creation on technology commercialization : evidence from high-tech industries
Lin, Yichen; Wang, Yichuan; Kung, LeeAnn - In: Industrial marketing management : the international … 49 (2015), pp. 128-138
Persistent link: https://www.econbiz.de/10011374570
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Co-creating integrated solutions within business networks : the KAM team as knowledge integrator
Hakanen, Taru - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1195-1203
Persistent link: https://www.econbiz.de/10010439578
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Knowledge management and coopetition : how do cooperating competitors balance the needs to share and protect their knowledge?
Gast, Johanna; Gundolf, Katherine; Harms, Rainer; Matos … - In: Industrial marketing management : the international … 77 (2019), pp. 65-74
Persistent link: https://www.econbiz.de/10012004173
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Understanding the trade-off between familiarity and newness in product innovation
Ozer, Muammer; Tang, Jacky W. - In: Industrial marketing management : the international … 77 (2019), pp. 116-128
Persistent link: https://www.econbiz.de/10012004188
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A relational perspective of the microfoundations of dynamic managerial capabilities and transactive memory systems
Martin, Jeffrey A.; Bachrach, Daniel G. - In: Industrial marketing management : the international … 74 (2018), pp. 27-38
Persistent link: https://www.econbiz.de/10011942226