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Strategies for marketing computers and related products
Samli, A. Coskun - In: Industrial marketing management : the international … 15 (1986) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10001027955
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Criteria involved in evaluation of trade shows to visit
Berne, Carmen; García-Uceda, M. E. - In: Industrial marketing management : the international … 37 (2008) 5, pp. 565-579
Persistent link: https://www.econbiz.de/10003736674
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Improving PLS-SEM use for business marketing research
Guenther, Peter; Guenther, Miriam; Ringle, Christian M.; … - In: Industrial marketing management : the international … 111 (2023), pp. 127-142
Persistent link: https://www.econbiz.de/10014369277
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The role of supplier performance evaluations in mitigating risk : assessing evaluation processes and behaviors
Hawkins, Timothy G.; Gravier, Michael J.; Muir, William A. - In: Industrial marketing management : the international … 87 (2020), pp. 2-17
Persistent link: https://www.econbiz.de/10012285118
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Teaching : how to ensure quality teaching, and how to recognize teaching qualifications : editorial
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 100 (2022), pp. A1-A5
Persistent link: https://www.econbiz.de/10013206395
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Contagion and learning in business networks
Peters, Linda D.; Pressey, Andrew D.; Johnston, Wesley J. - In: Industrial marketing management : the international … 61 (2017), pp. 43-54
Persistent link: https://www.econbiz.de/10011704294
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How does sales force automation influence relationship quality and performance? : the mediating roles of learning and selling behaviors
Park, Jeong Eun; Kim, Juyoung; Dubinsky, Alan J.; Lee, … - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1128-1138
Persistent link: https://www.econbiz.de/10008668698
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Understanding salespeople's learning experiences through blogging : a social learning approach
Rollins, Minna; Nickell, David; Wei, Jack - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1063-1069
Persistent link: https://www.econbiz.de/10010410584
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Post-formational buyer directives : aid or harm for learning and innovation in alliances?
Bouncken, Ricarda B.; Ratzmann, Martin; Covin, Jeffrey G.; … - In: Industrial marketing management : the international … 112 (2023), pp. 27-39
Persistent link: https://www.econbiz.de/10014334264
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Learning in strategic alliances : reviewing the literature streams and crafting the agenda for future research
Kohtamäki, Marko; Rabetino, Rodrigo; Huikkola, Tuomas - In: Industrial marketing management : the international … 110 (2023), pp. 68-84
Persistent link: https://www.econbiz.de/10014306702