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Complex technological knowledge and value creation in science-to-industry technology transfer projects : the moderating effect of absorptive capacity
Winkelbach, Andreas; Walter, Achim - In: Industrial marketing management : the international … 47 (2015), pp. 98-108
Persistent link: https://www.econbiz.de/10011313559
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More is not always better : the impact of relationship functions on customer-perceived relationship value
Ritter, Thomas; Walter, Achim - In: Industrial marketing management : the international … 41 (2012) 1, pp. 136-144
Persistent link: https://www.econbiz.de/10009513205
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Value Creation in Buyer-Seller Relationships - Theoretical Considerations and Empirical Results from a Supplier's Perspective
Walter, Achim; Ritter, Thomas; Gemünden, Hans Georg - In: Industrial marketing management : the international … 30 (2001) 4, pp. 365-378
Persistent link: https://www.econbiz.de/10006277604
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Relationship Promoters: Driving Forces for Successful Customer Relationships - Given the growing importance of developing and maintaining effective business relationships, what are...
Walter, Achim - In: Industrial marketing management : the international … 28 (1999) 5, pp. 537-552
Persistent link: https://www.econbiz.de/10006296177
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More is not always better: The impact of relationship functions on customer-perceived relationship value
Ritter, Thomas; Walter, Achim - In: Industrial marketing management : the international … 41 (2012) 1, pp. 136-145
Persistent link: https://www.econbiz.de/10009830723