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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul; Akhtar, Pervaiz; Dani, Samir - In: Industrial marketing management : the international … 90 (2020), pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
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Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina; Theotokis, Aristeidis; … - In: Industrial marketing management : the international … 115 (2023), pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
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Managing the supply chain during disruptions : developing a framework for decision-making
Kumar, Bipul; Sharma, Arun - In: Industrial marketing management : the international … 97 (2021), pp. 159-172
Persistent link: https://www.econbiz.de/10013206316
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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Information search in complex industrial buying : empirical evidence from Brazil
Alejandro, Thomas Brashear; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10008907259
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Justifiying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network
Wilson, Hugh; Clark, Moira; Smith, Brian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 770-783
Persistent link: https://www.econbiz.de/10003507236
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Collective engagement in organizational settings
Kleinaltenkamp, Michael; Karpen, Ingo O.; Plewa, Carolin; … - In: Industrial marketing management : the international … 80 (2019), pp. 11-23
Persistent link: https://www.econbiz.de/10012064211
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Examining moderating effect of organizational culture on the relationship between market pressure and corporate environmental strategy
Dai, Jing; Chan, Hing Kai; Yee, Rachel W. Y. - In: Industrial marketing management : the international … 74 (2018), pp. 227-236
Persistent link: https://www.econbiz.de/10011942338
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Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 65 (2017), pp. 76-85
Persistent link: https://www.econbiz.de/10011774969