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Market orientation and new-to-the-world products : exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário Gomes; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10003810427
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Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10008162548
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Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10008879157
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Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10008446490
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Does importer involvement contribute to product innovation? : the role of export market factors and intra-firm coordination
Silva, Graça Miranda; Gomes, Paulo J.; Lages, Luis Filipe - In: Industrial marketing management : the international … 78 (2019), pp. 169-182
Persistent link: https://www.econbiz.de/10012026174
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From organizational ambidexterity to organizational performance : the mediating role of value co-creation
Sarmento, Maria; Simões, Cláudia; Lages, Luis Filipe - In: Industrial marketing management : the international … 118 (2024), pp. 175-188
Persistent link: https://www.econbiz.de/10014531692
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The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice
Lages, Luis Filipe; Lancastre, Andrew; Lages, Carmen - In: Industrial marketing management : the international … 37 (2008) 6, pp. 686-697
Persistent link: https://www.econbiz.de/10008092956
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The relationship between buyer and a B2B e-marketplace: Cooperation determinants in an electronic market context
Lancastre, Andrew; Lages, Luis Filipe - In: Industrial marketing management : the international … 35 (2006) 6, pp. 774-789
Persistent link: https://www.econbiz.de/10007272573
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The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice
Lages, Luis Filipe; Lancastre, Andrew; Lages, Carmen - In: Industrial marketing management : the international … 37 (2008) 6, pp. 686-698
Persistent link: https://www.econbiz.de/10008899388