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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Beziehungsmarketing
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406
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265
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265
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214
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2,543
Journal of retailing and consumer services
2,106
International journal of hospitality management
911
Rassegna economica : rivista internazionale di economia e territorio
828
SpringerLink / Bücher
821
International journal of consumer studies
793
NBER working paper series
790
Rivista di politica economica
790
Psychology & marketing
729
Working paper / National Bureau of Economic Research, Inc.
675
Review of economic conditions in Italy
647
Discussion paper series / IZA
594
NBER Working Paper
594
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Technological forecasting & social change : an international journal
543
European Journal of Marketing
503
Discussion paper / Centre for Economic Policy Research
496
Management science : journal of the Institute for Operations Research and the Management Sciences
479
Mondo economico : settimanale di economia, finanza, politica, cultura
476
L' Industria : rivista di economia e politica industriale : review of industrial economics and policy
468
Tourism management : research, policies, practice
462
Questioni di economia e finanza
458
Working paper
451
Asia Pacific journal of marketing and logistics
447
Rivista internazionale di scienze sociali
439
The journal of product & brand management
415
Journal of travel and tourism marketing
409
European journal of marketing : EJM
408
The journal of brand management : an international journal
406
Journal of marketing management : MM
404
Journal of Consumer Marketing
403
Giornale degli economisti e annali di economia
401
CESifo working papers
396
Food policy : economics planning and politics of food and agriculture
394
Journal of marketing research : JMR
394
Journal of marketing
392
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
391
Economia e politica industriale
388
Rivista di economia agraria
388
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ECONIS (ZBW)
562
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1
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
2
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
3
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
4
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
5
Understanding salespeople's
learning
experiences through blogging : a social
learning
approach
Rollins, Minna
;
Nickell, David
;
Wei, Jack
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1063-1069
Persistent link: https://www.econbiz.de/10010410584
Saved in:
6
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
7
Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah
;
Wilson, Damien
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
Saved in:
8
Perspectives on social media ant its use by key account managers
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
Saved in:
9
Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam
;
Nguyen, Quan Anh
; …
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
Saved in:
10
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
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