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Information search in complex industrial buying : empirical evidence from Brazil
Alejandro, Thomas Brashear; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10008907259
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Justifiying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network
Wilson, Hugh; Clark, Moira; Smith, Brian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 770-783
Persistent link: https://www.econbiz.de/10003507236
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul; Akhtar, Pervaiz; Dani, Samir - In: Industrial marketing management : the international … 90 (2020), pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
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Co-evolution of trust and dependence in customer-supplier relationships
Laaksonen, Toni; Pajunen, Kalle; Kulmala, Harri I. - In: Industrial marketing management : the international … 37 (2008) 8, pp. 910-920
Persistent link: https://www.econbiz.de/10003793432
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Pharmaceutical marketing through the customer portfolio : institutional influence and adaption
Lukkari, Pirjo; Parvinen, Petri - In: Industrial marketing management : the international … 37 (2008) 8, pp. 965-976
Persistent link: https://www.econbiz.de/10003793442
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Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti; Möller, K. E. Kristian; Parvinen, Petri; … - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
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The globalization strategies of business-to-business born global firms in the wireless technology industry
Laanti, Riku; Gabrielsson, Mika; Gabrielsson, Peter - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1104-1117
Persistent link: https://www.econbiz.de/10003555955
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Suppliers' roles in category management : a study of supplier–retailer relationships in Finland and Sweden
Lindblom, Arto; Olkkonen, Rami; Ollila, Petri; … - In: Industrial marketing management : the international … 38 (2009) 8, pp. 1006-1013
Persistent link: https://www.econbiz.de/10003924893