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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Power symmetry and the development of trust in interdependent relationships : the mediating role of goal congruence
Cuevas, Javier Marcos; Julkunen, Saara; Gabrielsson, Mika - In: Industrial marketing management : the international … 48 (2015), pp. 149-159
Persistent link: https://www.econbiz.de/10011346697
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A start-up embedding in three business network settings : a matter of resource combining
Landqvist, Maria; Lind, Frida - In: Industrial marketing management : the international … 80 (2019), pp. 160-171
Persistent link: https://www.econbiz.de/10012064413
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Reducing salesperson job stress and unethical intent : the influence of leader-member exchange relationship, socialization and ethical ambiguity
Schwepker, Charles H. <Jr.>; Good, Megan C. - In: Industrial marketing management : the international … 66 (2017), pp. 205-218
Persistent link: https://www.econbiz.de/10011776017
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Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo - In: Industrial marketing management : the international … 44 (2015), pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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More communication is not always better? : the interplay between effective communication and interpersonal conflict in influencing satisfaction
Hung, Kuang-peng; Lin, Chung-kuang - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1223-1232
Persistent link: https://www.econbiz.de/10010227766
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Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim; Naudé, Peter - In: Industrial marketing management : the international … 43 (2014) 6, pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
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Relationships in the purchasing of business to business professional services : the role of personal relationships
Lian, Paul C. S.; Laing, Angus W. - In: Industrial marketing management : the international … 36 (2007) 6, pp. 709-718
Persistent link: https://www.econbiz.de/10003507099
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Conscientious enterprises : the role of decision makers' social identity and the preference to engage in B2B relationships
Vallaster, Christine; Cesinger, Beate; Niemand, Thomas; … - In: Industrial marketing management : the international … 111 (2023), pp. 216-228
Persistent link: https://www.econbiz.de/10014369264