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Exploiting knowledge across networks through reputation management
Christopher, Martin; Gaudenzi, Barbara - In: Industrial marketing management : the international … 38 (2009) 2, pp. 191-197
Persistent link: https://www.econbiz.de/10003848007
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Anatomy of a social partnership : a stakeholder perspective
Wilson, Elizabeth J.; Bunn, Michele D.; Savage, Grant T. - In: Industrial marketing management : the international … 39 (2010) 1, pp. 76-90
Persistent link: https://www.econbiz.de/10003954511
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Stakeholder theory and practice in Europe and North America: the key to success lies in a marketing approach
Jurgens, Michele; Berthon, Pierre R.; Papania, Lisa; … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 769-775
Persistent link: https://www.econbiz.de/10008737507
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Network actors' participation in B2B SME branding
Mäläskä, Minna; Saraniemi, Saila; Tähtinen, Jaana - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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The impact of post-merger integration on the customer-supplier relationship
Kato, Junichi; Schoenberg, Richard - In: Industrial marketing management : the international … 43 (2014) 2, pp. 335-345
Persistent link: https://www.econbiz.de/10010364516
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Leveraging value in multi-stakeholder innovation networks : a process framework for value co-creation and capture
Reypens, Charlotte; Lievens, Annouk; Blazevic, Vera - In: Industrial marketing management : the international … 56 (2016), pp. 40-50
Persistent link: https://www.econbiz.de/10011531228
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The dynamics of coopetition : a stakeholder view of the German automotive industry
Akpinar, Murat; Vincze, Zsuzsanna - In: Industrial marketing management : the international … 57 (2016), pp. 53-63
Persistent link: https://www.econbiz.de/10011548675
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Value propositions as communication practice : taking a wider view
Ballantyne, David; Frow, Pennie; Varey, Richard J.; … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 202-210
Persistent link: https://www.econbiz.de/10008934054
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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716