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Linking big data analytical intelligence to customer relationship management performance
Zhang, Chubing; Wang, Xinchun; Cui, Annie Peng; Han, … - In: Industrial marketing management : the international … 91 (2020), pp. 483-494
Persistent link: https://www.econbiz.de/10012422312
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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Success factors of service networks in the context of servitization : development and verification of an impact model
Weigel, Sabrina; Hadwich, Karsten - In: Industrial marketing management : the international … 74 (2018), pp. 254-275
Persistent link: https://www.econbiz.de/10011942369
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Chronic disease management in the Lombardy region : an evolutionary service network perspective
Tzannis, Alessandra - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1042-1056
Persistent link: https://www.econbiz.de/10010223471
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Examining a client network development framework for a logistics service provider : a longitudinal case study
Wang, Xiaobei; Sanchez Rodrigues, Vasco; Mason, Robert - In: Industrial marketing management : the international … 102 (2022), pp. 514-526
Persistent link: https://www.econbiz.de/10013259136
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Adversarial service networks : a study of service firms' response to manufacturer-led servitization in aviation
Wirths, Oliver; Tóth, Zsófia; Diaz Ruiz, Carlos A. - In: Industrial marketing management : the international … 119 (2024), pp. 162-177
Persistent link: https://www.econbiz.de/10014555742
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Are knowledge intensive business services really co-produced? : overcoming lack of customer participation in KIBS
Santos, Juliana Bonomi; Spring, Martin - In: Industrial marketing management : the international … 50 (2015), pp. 85-96
Persistent link: https://www.econbiz.de/10011411706
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The effects of service supply on perceived value proposition under different levels of customer involvement
Song, Hua; Cadeaux, Jack; Yu, Kangkang - In: Industrial marketing management : the international … 54 (2016), pp. 116-128
Persistent link: https://www.econbiz.de/10011478737
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When do they care to share? : how manufacturers make contracted service partners share knowledge
Vries, Jelle de; Schepers, Jeroen; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1225-1235
Persistent link: https://www.econbiz.de/10010439571
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Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101
Persistent link: https://www.econbiz.de/10012004178