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Antecedents of functional integration during new product development : the purchasing-marketing link
Gonzalez-Zapatero, Carmen; Gozalez-Benito, Javier; … - In: Industrial marketing management : the international … 52 (2016), pp. 47-59
Persistent link: https://www.econbiz.de/10011447490
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A study of the motivations for the environmental transformation of companies
González-Benito, Javier; González-Benito, Óscar - In: Industrial marketing management : the international … 34 (2005) 5, pp. 462-475
Persistent link: https://www.econbiz.de/10007781140
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A study of the purchasing management system with respect to total quality management
González-Benito, Javier; Martinez-Lorente, Angel R.; … - In: Industrial marketing management : the international … 32 (2003) 6, pp. 443-454
Persistent link: https://www.econbiz.de/10006254226
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Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations
González-Benito, Oscar; González-Benito, Javier - In: Industrial marketing management : the international … 34 (2005) 8, pp. 797-829
Persistent link: https://www.econbiz.de/10006232258