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Technological advancements and B2B international trade : a bibliometric analysis and review of industrial marketing research
Lacka, Ewelina; Chan, Hing Kai; Wang, Xiaojun - In: Industrial marketing management : the international … 88 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012285224
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Korean economic growth and marketing practice progress : a role model for economic growth of developing countries
Lee, Jinyong; LaPlaca, Peter; Rassekh, Farhad - In: Industrial marketing management : the international … 37 (2008) 7, pp. 753-757
Persistent link: https://www.econbiz.de/10003781746
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Sourcing green makes green : evidence from the BRICs
Wong, Christina W. Y.; Lai, Kee-hung; Pang, Yu; Lee, … - In: Industrial marketing management : the international … 88 (2020), pp. 426-436
Persistent link: https://www.econbiz.de/10012285383
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The joint effects of information and communication technology development and intercultural miscommunication on international trade : evidence from China and its trading partners
Zhang, Tiantian; Luo, Jia; Zhang, Cherry Yi; Lee, … - In: Industrial marketing management : the international … 89 (2020), pp. 40-49
Persistent link: https://www.econbiz.de/10012289221
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Keys to new product success and failure
Link, Peter L. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10001047531
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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New product adoption by the buying organization : who are the real influencers?
Berkowitz, Marvin - In: Industrial marketing management : the international … 15 (1986) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10001027954
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Overall corporate strategies for new product programs
Cooper, Robert G. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
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Examining cross-functional coopetition as a driver of organizational ambidexterity
Strese, Steffen; Meuer, Marcel W.; Flatten, Tessa; … - In: Industrial marketing management : the international … 57 (2016), pp. 40-52
Persistent link: https://www.econbiz.de/10011548671
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Defining and identifying disruptive innovations
Nagy, Delmer; Schuessler, Joseph; Dubinsky, Alan J. - In: Industrial marketing management : the international … 57 (2016), pp. 119-126
Persistent link: https://www.econbiz.de/10011548685