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Infighting and fitting in : following innovation in the stent actor-network
Lawlor, Jim; Kavanagh, Donncha - In: Industrial marketing management : the international … 44 (2015), pp. 32-41
Persistent link: https://www.econbiz.de/10010481969
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Developing a coevolutionary account of innovation ecosystems
Breslin, Dermot; Kask, Johan; Schlaile, Michael; … - In: Industrial marketing management : the international … 98 (2021), pp. 59-68
Persistent link: https://www.econbiz.de/10013206370
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Scripting markets : from value propositions to market propositions
Storbacka, Kaj; Nenonen, Suvi - In: Industrial marketing management : the international … 40 (2011) 2, pp. 255-266
Persistent link: https://www.econbiz.de/10008934045
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On the promise and premises of a Darwinian theory in research on business relationships
Johansson, Tobias; Kask, Johan - In: Industrial marketing management : the international … 42 (2013) 3, pp. 306-315
Persistent link: https://www.econbiz.de/10009766135
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How science-based start-ups and their entrepreneurial ecosystems co-evolve : a process study
Kriz, Alexandra; Rumyantseva, Maria; Welch, Catherine - In: Industrial marketing management : the international … 105 (2022), pp. 439-452
Persistent link: https://www.econbiz.de/10013494044
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Keys to new product success and failure
Link, Peter L. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10001047531
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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New product adoption by the buying organization : who are the real influencers?
Berkowitz, Marvin - In: Industrial marketing management : the international … 15 (1986) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10001027954
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Overall corporate strategies for new product programs
Cooper, Robert G. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
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Examining cross-functional coopetition as a driver of organizational ambidexterity
Strese, Steffen; Meuer, Marcel W.; Flatten, Tessa; … - In: Industrial marketing management : the international … 57 (2016), pp. 40-52
Persistent link: https://www.econbiz.de/10011548671