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B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos; Magni, Domitilla; Scuotto, Veronika; … - In: Industrial marketing management : the international … 117 (2024), pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
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CSR orientation and firm performance in the Middle Eastern and African B2B markets : the role of customer satisfaction and customer loyalty
Salam, Mohammad Asif; Jahed, Mohammed Abu; Palmer, Todd - In: Industrial marketing management : the international … 107 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10014230629
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
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Completing the market orientation matrix : the impact of proactive competitor orientation on innovation and firm performance
Schulze, Anja; Townsend, Janell D.; Talay, M. Berk - In: Industrial marketing management : the international … 103 (2022), pp. 198-214
Persistent link: https://www.econbiz.de/10013255674
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Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.; Kohli, Ajay Kumar; Sahrin, Shikhar - In: Industrial marketing management : the international … 91 (2020), pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
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Top management team conflict and exploratory innovation : the mediating impact of market orientation
Wang, Donghan; Su, Zhongfeng; Guo, Hai - In: Industrial marketing management : the international … 82 (2019), pp. 87-95
Persistent link: https://www.econbiz.de/10012127985
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Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201
Persistent link: https://www.econbiz.de/10011738534