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Micro-foundations of market orientation : influencing non-marketing managers' customer information processing
Korhonen-Sande, Silja - In: Industrial marketing management : the international … 39 (2010) 4, pp. 661-671
Persistent link: https://www.econbiz.de/10003984001
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Affinities between multi-agent systems and service-dominant logic : interactionist implications for business marketing practice
Purvis, Martin K.; Long, Andrew L. S. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 248-254
Persistent link: https://www.econbiz.de/10008934046
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Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; … - In: Industrial marketing management : the international … 90 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
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Hybrid particle swarm optimization with mutation for optimizing industrial product lines : an application to a mixed solution space considering both discrete and continuous design...
Tsafarakis, Stelios; Saridakis, Charalampos; Baltas, George - In: Industrial marketing management : the international … 42 (2013) 4, pp. 496-506
Persistent link: https://www.econbiz.de/10009777576
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Advancing algorithmic bias management capabilities in AI-driven marketing analytics research
Akter, Shahriar; Sultana, Saida; Mariani, Marcello M.; … - In: Industrial marketing management : the international … 114 (2023), pp. 243-261
Persistent link: https://www.econbiz.de/10014433460
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Organizational adaption for using PLM systems : group dynamism and management involvement
Kung, Kao-Hui; Ho, Chin-fu; Hung, Wei-Hsi; Wu, Chuan-Chun - In: Industrial marketing management : the international … 44 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10010481962
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Effects of employees' perceived dependability on success of enterprise applications in e-business
Lai, Jung-yu; Yang, Chun-chieh - In: Industrial marketing management : the international … 38 (2009) 3, pp. 263-274
Persistent link: https://www.econbiz.de/10003840533
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Future use intentions versus intensity of use : an analysis of corporate technology acceptance
Hernández Ortega, Blanca; Jimenez, Julio; Martin, M. José - In: Industrial marketing management : the international … 38 (2009) 3, pp. 338-354
Persistent link: https://www.econbiz.de/10003841146
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An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships : from the structuration perspective
Lee, Ruby P.; Johnson, Jean L.; Tang, Xinlin - In: Industrial marketing management : the international … 41 (2012) 2, pp. 368-377
Persistent link: https://www.econbiz.de/10009544726
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The use of information technology tools in new product development phases : analysis of effects on new product innovativeness, quality, and market performance
Durmuşoğlu, Serdar S.; Barczak, Gloria - In: Industrial marketing management : the international … 40 (2011) 2, pp. 321-330
Persistent link: https://www.econbiz.de/10008934037