Narrow search
Showing 1 - 10 of 522
Cover Image
Cross-functional integration in the sustainable new product development process : the role of the environmental specialist
Genç, Ebru; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 50 (2015), pp. 150-161
Persistent link: https://www.econbiz.de/10011411722
Cover Image
Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
Cover Image
The effect of radical innovation in/congruence on new product performance
Baker, William E.; Sinkula, James M.; Grinstein, Amir; … - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1314-1323
Persistent link: https://www.econbiz.de/10010473330
Cover Image
Building and leveraging competence exploitation and exploration for firm new product success
Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10013206321
Cover Image
How collaborative innovation networks affect new product performance : product innovation capability, process innovation capability, and absorptive capacity
Najafi-Tavani, Saeed; Najafi-Tavani, Zhaleh; Naudé, Peter - In: Industrial marketing management : the international … 73 (2018), pp. 193-205
Persistent link: https://www.econbiz.de/10011904721
Cover Image
Cross-functional collaboration, competitive intensity, knowledge integration mechanisms, and new product performance : a mediated moderation model
Tsai, Kuen-hung; Hsu, Teresa Tiaojung - In: Industrial marketing management : the international … 43 (2014) 2, pp. 293-303
Persistent link: https://www.econbiz.de/10010364523
Cover Image
Synergy, environmental context, and new product performance : a review based on manufacturing firms
Huang, Chi-Tsun; Tsai, Kuen-hung - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1407-1419
Persistent link: https://www.econbiz.de/10010473296
Cover Image
The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Ozdemir, Sena; Kandemir, Destan; Eng, Teck Yong - In: Industrial marketing management : the international … 64 (2017), pp. 25-35
Persistent link: https://www.econbiz.de/10011738309
Cover Image
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed; Naudé, Peter; Smith, Paul; … - In: Industrial marketing management : the international … 108 (2023), pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Cover Image
Resource-constrained product development : implications for green marketing and green supply chains
Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 41 (2012) 4, pp. 599-608
Persistent link: https://www.econbiz.de/10009583020