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Absorbing knowledge from supply-chain, industry and science : the distinct moderating role of formal liaison devices on new product development and novelty
Cruz-González, Jorge; López González, Pedro; Navas … - In: Industrial marketing management : the international … 47 (2015), pp. 75-85
Persistent link: https://www.econbiz.de/10011313563
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The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
Dean, Tereza; Griffith, David A.; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 109 (2023), pp. 174-187
Persistent link: https://www.econbiz.de/10014282235
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Re-appraising interaction and process for industrial network research : the future plunging mirror hall metaphor
Andersen, Poul Houman; Medlin, Christopher J.; … - In: Industrial marketing management : the international … 91 (2020), pp. 627-638
Persistent link: https://www.econbiz.de/10012422381
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Communication, interactivity, and satisfaction in B2B relationships
Murphy, Micah; Sashi, C. M. - In: Industrial marketing management : the international … 68 (2018), pp. 1-12
Persistent link: https://www.econbiz.de/10011822080
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Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205
Persistent link: https://www.econbiz.de/10014555788