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Industrial marketing management digital media optimization for B2B marketing
Krings, Werner; Palmer, Roger; Inversini, Alessandro - In: Industrial marketing management : the international … 93 (2021), pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari; Ismagiliova, Elvira; Oikarinen, Eeva-Liisa - In: Industrial marketing management : the international … 89 (2020), pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
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Industrial brand value and relationship performance in business markets : a general structural equation model
Han, Sang-lin; Sung, Hyung-suk - In: Industrial marketing management : the international … 37 (2008) 7, pp. 807-818
Persistent link: https://www.econbiz.de/10003781848
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The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong; Park, Seong Yong; Baek, Ingee; Lee, Chun-Seon - In: Industrial marketing management : the international … 37 (2008) 7, pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
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An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
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Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard; Ford, David; Salle, Robert - In: Industrial marketing management : the international … 38 (2009) 6, pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
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How co-branding versus brand extensions drive consumers' evaluations of new products : a brand equity approach
Besharat, Ali - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1240-1249
Persistent link: https://www.econbiz.de/10008807151
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Leveraging brand equity in business-to-business mergers and acquisitions
Lambkin, Mary C.; Muzellec, Laurent - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1234-1239
Persistent link: https://www.econbiz.de/10008807160
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From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam; Beverland, Michael B.; Farrelly, Francis - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
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Branding a B2B service : does a brand differentiate a logistics service provider?
Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam J. - In: Industrial marketing management : the international … 37 (2008) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10003701537