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A multi-dimension framework for value creation through big data
Elia, Gianluca; Polimeno, Gloria; Solazzo, Gianluca; … - In: Industrial marketing management : the international … 90 (2020), pp. 508-522
Persistent link: https://www.econbiz.de/10012372712
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A multi-dimension framework for value creation through Big Data
Elia, Gianluca; Polimeno, Gloria; Solazzo, Gianluca; … - In: Industrial marketing management : the international … 90 (2020), pp. 617-632
Persistent link: https://www.econbiz.de/10012372743
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What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar; Kumar, Prashant; Kar, Arpan Kumar - In: Industrial marketing management : the international … 98 (2021), pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
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Linking big data analytical intelligence to customer relationship management performance
Zhang, Chubing; Wang, Xinchun; Cui, Annie Peng; Han, … - In: Industrial marketing management : the international … 91 (2020), pp. 483-494
Persistent link: https://www.econbiz.de/10012422312
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A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay; Shankar, Ravi; Aljohani, Naif Radi - In: Industrial marketing management : the international … 90 (2020), pp. 493-507
Persistent link: https://www.econbiz.de/10012372710
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A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick; Peral, Jesús; Gil, David; … - In: Industrial marketing management : the international … 90 (2020), pp. 523-537
Persistent link: https://www.econbiz.de/10012372713
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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul; Akhtar, Pervaiz; Dani, Samir - In: Industrial marketing management : the international … 90 (2020), pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
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Achieving superior organizational performance via big data predictive analytics : a dynamic capability view
Gupta, Shivam; Drave, Vinayak A.; Dwivedi, Yogesh Kumar; … - In: Industrial marketing management : the international … 90 (2020), pp. 581-592
Persistent link: https://www.econbiz.de/10012372721
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An empirical case study on Indian consumers' sentiment towards electric vehicles : a big data analytics approach
Jena, Rabindra - In: Industrial marketing management : the international … 90 (2020), pp. 605-616
Persistent link: https://www.econbiz.de/10012372727