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Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
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Managing reverse logistics to enhance sustainability of industrial marketing
Lee, Carman K. M.; Lam, Jasmine Siu Lee - In: Industrial marketing management : the international … 41 (2012) 4, pp. 589-598
Persistent link: https://www.econbiz.de/10009583021
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Linking authentic leadership to salespeople's service performance : the roles of job crafting and human resource flexibility
Luu Trong Tuan - In: Industrial marketing management : the international … 84 (2020), pp. 89-104
Persistent link: https://www.econbiz.de/10012162466
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Leader crisis communication and salesperson resilience in face of the COVID-19 : the roles of positive stress mindset, core beliefs challenge, and family strain
Luu Trong Tuan - In: Industrial marketing management : the international … 102 (2022), pp. 488-502
Persistent link: https://www.econbiz.de/10013259134
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Activating salesperson resilience during the COVID-19 crisis : the roles of employer event communication and customer demandingness
Luu Trong Tuan - In: Industrial marketing management : the international … 96 (2021), pp. 18-34
Persistent link: https://www.econbiz.de/10013194566
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Buyers' perspectives on improving performance and curtailing supplier opportunism in supplier development : a social exchange theory approach
Tran, Phuong N. T.; Gorton, Matthew; Lemke, Fred - In: Industrial marketing management : the international … 106 (2022), pp. 183-196
Persistent link: https://www.econbiz.de/10014226497
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Export intensity, scope, and destinations : evidence from Brazil
Boehe, Dirk Michael; Qian, Gongming; Peng, Mike W. - In: Industrial marketing management : the international … 57 (2016), pp. 127-138
Persistent link: https://www.econbiz.de/10011548686
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak - In: Industrial marketing management : the international … 57 (2016), pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701