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The roles of internet of things technology in enabling servitized business models : a systematic literature review
Suppatvech, Chutikarn; Godsell, Janet; Day, Steven - In: Industrial marketing management : the international … 82 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012127980
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Success factors of service networks in the context of servitization : development and verification of an impact model
Weigel, Sabrina; Hadwich, Karsten - In: Industrial marketing management : the international … 74 (2018), pp. 254-275
Persistent link: https://www.econbiz.de/10011942369
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How to be successful with servitization : guidelines for research and management
Fließ, Sabine; Lexutt, Eva - In: Industrial marketing management : the international … 78 (2019), pp. 58-75
Persistent link: https://www.econbiz.de/10012026104
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A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina; Davies, Iain; Archer-Brown, Chris; … - In: Industrial marketing management : the international … 81 (2019), pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
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Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent; Ronteau, Sébastien; Lambkin, Mary - In: Industrial marketing management : the international … 45 (2015), pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
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Industrial Internet of Things business models in the machine-to-machine context
Leminen, Seppo; Rajahonka, Mervi; Wendelin, Robert; … - In: Industrial marketing management : the international … 84 (2020), pp. 298-311
Persistent link: https://www.econbiz.de/10012162597
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A strategic framework for a profitable business model in the sharing economy
Kumar, V.; Lahiri, Avishek; Dogan, Orhan Bahadir - In: Industrial marketing management : the international … 69 (2018), pp. 147-160
Persistent link: https://www.econbiz.de/10011822562
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On the creation and evaluation of e-business model variants : the case of auction
Shin, Juneseuk; Park, Yongtae - In: Industrial marketing management : the international … 38 (2009) 3, pp. 324-337
Persistent link: https://www.econbiz.de/10003840553
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Marketing of competence-based solutions to buyers in exploratory relationships : perspective of OEM suppliers
Li, Ling-yee - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1206-1213
Persistent link: https://www.econbiz.de/10009491986
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Scripting markets : from value propositions to market propositions
Storbacka, Kaj; Nenonen, Suvi - In: Industrial marketing management : the international … 40 (2011) 2, pp. 255-266
Persistent link: https://www.econbiz.de/10008934045