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Interacting with large customers : resource development in small B2B suppliers
Bocconcelli, Roberta; Murmura, Federica; Pagano, Alessandro - In: Industrial marketing management : the international … 70 (2018), pp. 101-112
Persistent link: https://www.econbiz.de/10011863796
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The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs
Harness, David; Ranaweera, Chatura; Karjaluoto, Heikki; … - In: Industrial marketing management : the international … 75 (2018), pp. 17-30
Persistent link: https://www.econbiz.de/10011963360
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Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.; Gruber, Thorsten; Reppel, Alexander - In: Industrial marketing management : the international … 38 (2009) 6, pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
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B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo; Marrucci, Anna; Vianelli, Donata; … - In: Industrial marketing management : the international … 114 (2023), pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
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Interorganizational business development utilizing legitimacy for resource mobilization in large firms : successful and unsuccessful cases
Ito, Yoshihiro - In: Industrial marketing management : the international … 75 (2018), pp. 80-89
Persistent link: https://www.econbiz.de/10011963375
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The evolution of coopetitive and collaborative alliances in an alliance portfolio : the Air France case
Chiambaretto, Paul; Fernandezk, Anne-Sophie - In: Industrial marketing management : the international … 57 (2016), pp. 75-85
Persistent link: https://www.econbiz.de/10011548678
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Antecedents of project partnering in the construction industry : the impact of relationship history
Crespin-Mazet, Florence; Ingemansson Havenvid, Malena; … - In: Industrial marketing management : the international … 50 (2015), pp. 4-15
Persistent link: https://www.econbiz.de/10011411655
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Drivers of alliance terminations : an empirical examination of the bio-pharmaceutical industry
Dan, Sujan M.; Zondag, Marcel M. - In: Industrial marketing management : the international … 54 (2016), pp. 107-115
Persistent link: https://www.econbiz.de/10011478728
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The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
Musarra, Giuseppe; Robson, Matthew J.; Katsikeas, … - In: Industrial marketing management : the international … 55 (2016), pp. 10-21
Persistent link: https://www.econbiz.de/10011503391
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Social power as an antecedence of governance in buyer-supplier alliances
Clauß, Thomas; Bouncken, Ricarda B. - In: Industrial marketing management : the international … 77 (2019), pp. 75-89
Persistent link: https://www.econbiz.de/10012004175